Wednesday, May 31, 2006
a legacy
I'm staring at a big tin box filled with tea leaves right now. I bought it at the market yesterday -- 200 grams of Twinings' Earl Grey, in the old labelling. I must say, it's the most beautiful box I've ever seen in my life (except for the big cardboard one that Audrey came in).
The top lid has a raised image of the Twinings coat of arms and, underneath it, reads, "Established 1706". 1706 -- that's three centuries ago. Three centuries of tea-blending tradition, all culminating in and contributing to this single box of leaves. Suddenly it doesn't seem so big anymore.
At that same market I happened to be looking for bagged tea as well. What I found, though, in the place of the familiar Twinings packaging that I'd grown up with, was something different -- something bizarre -- in the way that a new-age psycho-babbling charismatic congregation differs from the Holy Roman Church. The stark, plain label of ages past had been replaced by colour gradients and silhouettes of landscapes; and against this backdrop, titles and information were all vying for attention in a visual and aesthetic mess of sensations. Granted, the old packaging likely wasn't the original; but everything from its trichromatic scheme to the careful blazon of the Royal Charter to the unashamed use of center-aligned, capital lettering seemed to speak of more conservative roots. In comparison, this new packaging was a turnoff, and not the way that I wanted my tea experience to be visualized.
As it turned out, the tea didn't just look different: it tasted a bit differently as well. Kenny immediately picked up on it, and while I didn't necessarily share his enthusiasm, the bottom line was that it really was different. Different -- and yet, in the end, it was the same Earl Grey; the same full, vibrant, polyphonic blend of Ceylon and Darjeeling and teas from the Orient, the same rich aroma and flavour of bergamot, the same red-black hue that no amount of poor packaging could replace or diminish.
They appeal, but each to their own crowd. While the familiar strong taste of the former label is impossible for many to part with, the newer packaging and the lighter blend are likely meant to be more inviting to the new or casual drinker. It's a probable conclusion given that the change didn't occur with the boxed tea (at least, not to my observation) -- new or casual drinkers are likely to choose the simplicity of bags over the tedious ritual of straining leaves.
The beginnings of a new church are taking form within the old. As is likely the case with every generation, the institution of the past isn't to us the ideal way of the future. But that doesn't mean that it isn't the ideal way for others. The new service was never about what was wrong, and how to fix it; it was about what didn't work for us. No one should ever be so closed-minded as to believe that only one system can exist, or that only one way is the "true" way. This Church was established in 33 A.D; where we are now is the culmination of two thousand years of growth and exploration.
Those two thousand years include the last twenty. As much as the church of the past generation might not have "worked" for us, we can't deny that it affected us to change in some way, and we can't deny that it has been, and continues to be, as much a part of our heritage as any other. Every new change builds upon the last.
At any rate, I think it's what's inside the box that makes it appeal to me.
The top lid has a raised image of the Twinings coat of arms and, underneath it, reads, "Established 1706". 1706 -- that's three centuries ago. Three centuries of tea-blending tradition, all culminating in and contributing to this single box of leaves. Suddenly it doesn't seem so big anymore.
At that same market I happened to be looking for bagged tea as well. What I found, though, in the place of the familiar Twinings packaging that I'd grown up with, was something different -- something bizarre -- in the way that a new-age psycho-babbling charismatic congregation differs from the Holy Roman Church. The stark, plain label of ages past had been replaced by colour gradients and silhouettes of landscapes; and against this backdrop, titles and information were all vying for attention in a visual and aesthetic mess of sensations. Granted, the old packaging likely wasn't the original; but everything from its trichromatic scheme to the careful blazon of the Royal Charter to the unashamed use of center-aligned, capital lettering seemed to speak of more conservative roots. In comparison, this new packaging was a turnoff, and not the way that I wanted my tea experience to be visualized.
As it turned out, the tea didn't just look different: it tasted a bit differently as well. Kenny immediately picked up on it, and while I didn't necessarily share his enthusiasm, the bottom line was that it really was different. Different -- and yet, in the end, it was the same Earl Grey; the same full, vibrant, polyphonic blend of Ceylon and Darjeeling and teas from the Orient, the same rich aroma and flavour of bergamot, the same red-black hue that no amount of poor packaging could replace or diminish.
They appeal, but each to their own crowd. While the familiar strong taste of the former label is impossible for many to part with, the newer packaging and the lighter blend are likely meant to be more inviting to the new or casual drinker. It's a probable conclusion given that the change didn't occur with the boxed tea (at least, not to my observation) -- new or casual drinkers are likely to choose the simplicity of bags over the tedious ritual of straining leaves.
The beginnings of a new church are taking form within the old. As is likely the case with every generation, the institution of the past isn't to us the ideal way of the future. But that doesn't mean that it isn't the ideal way for others. The new service was never about what was wrong, and how to fix it; it was about what didn't work for us. No one should ever be so closed-minded as to believe that only one system can exist, or that only one way is the "true" way. This Church was established in 33 A.D; where we are now is the culmination of two thousand years of growth and exploration.
Those two thousand years include the last twenty. As much as the church of the past generation might not have "worked" for us, we can't deny that it affected us to change in some way, and we can't deny that it has been, and continues to be, as much a part of our heritage as any other. Every new change builds upon the last.
At any rate, I think it's what's inside the box that makes it appeal to me.


